One of the best ways to strengthen your digital marketing strategy is through the usage of social media. Even with the outbreak of COVID-19 in 2020, social media continues to thrive as an effective tool for real estate professionals looking to market their services. The COVID-19 outbreak in the U.S is limiting real estate agents ability to meet with clients in person; however, social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, should not be neglected during this time of social distancing. With this, consider the following arguments for why your social media accounts are more important than ever during COVID-19.
They help you connect with prospects.
Although most buyers and sellers are staying in their homes, there are a variety of ways you can interact with clients in digital settings. Real estate professionals can use social media to post content and directly interact with prospects.
They help you build your brand.
One of the best ways to build your brand over the internet is through the usage of social media. Many people are reliant on platforms like Twitter and Facebook as primary news sources. They are ideal platforms for real estate professionals because they are great for posting market updates, home listings, and other happenings within the industry. As long as you can maintain an active presence by posting relevant and useful content you will be working towards building your brand.
People are spending more time on social media
Even though buyers are not leaving their homes, people are still searching for homes online. Because many people are spending more time online and their social media accounts, it is important to maintain an active presence to reach these individuals.