There is a wide variety of digital marketing tools available today. Launched in 2014, Google My Business is an easy-to-use tool for businesses to manage their online presence. Real estate is an extremely competitive industry, as businesses are always vying for more prospects. If used correctly, Google My Business can differentiate your real estate business from your competitors by steering more traffic to your website. There are several ways real estate companies can benefit from using Google My Business listings. Consider the following three major advantages.
First and foremost, Google My Business is free! For that reason, there is no reason why real estate businesses should not take advantage of this tool. By creating a profile and using this service, you won’t be compromising your marketing budget. You can’t say the same about many of the other digital marketing tools available today.
Real estate businesses today always need to strive to improve their local SEO. Google my business allows a real estate business to categorize their business in regards to industry type. When you have more visitors on your website, your relevance in the industry increases as a result. By improving the SEO of your pages, you will rank higher on search engines.
One of the most attractive advantages of Google My Business is that it helps to improve online visibility. Google my business showcases the credibility of a real estate business. Prospects expect information to be readily available to them. People searching online want access to pictures, videos, as well as reviews of your business. Google My Business will provide visitors with a more favorable impression of your business. This will make it easier to convert prospects into buyers.