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Be aware of some of the traps that we as people fall into and DON’T do them:
This is not to be confused with the additional fact which is that speaking poorly about our competition is just plain unprofessional. This isn’t the Pepsi challenge. They are only going to buy one house while they are going to buy hundreds of cola’s. We can’t compare ourselves to these impersonal behemoths. We are people who can’t hide behind a logo or a cute advertising campaign. We are people dealing with people.
Matt Steinmuller