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How To Make The Most Of Social Media

Thanks to social media, you can help expand your network no matter where you are. It’s always best to post honest, fun and useful information that will engage readers and encourage them to share it with others. If all you’re

How To Convert Cold Leads

No one knows exactly how much the real estate industry spends on lead generation as a whole. We do know that agents and brokers are spending over $100 million a year on marketing lead generation programs provided by the Zillow

Picking the Right Real Estate Lead Platform

It all depends on the individual. If the real estate agent wants to received blind leads that only have a phone number and maybe an email address, than passive advertising methods offered by sites like Zillow, Trulia and Realtor.com may

Copycats Follow and Big Cats Stray

It is rare that during any mob thinking that all the mob benefits from the collective thinking. From the tulips to the California gold rush and the dotcom bubble when the mob travels in one direction the people that benefit

What Does The Zillow And Trulia Merger Mean For Real Estate?

As we all know by now the pending merger of Zillow and Trulia was approved early this year. What does the merger mean to the average real estate agent? What can we learn from the past in order to determine

Geo-Targeted Advertising Compared To Qazzoo

What is up with all the sites that sell Geo-Targeting? That is just the first question. The next question is what are the differences? We have sites from Zillow and Trulia and Realtor.com that all share the same business model

Qazzoo reviews IDX feed winners and losers IV

The struggle continues between the IDX feeds and the brokers who feel that they are losing out on potential deals that their listings create. The struggle does not need to exist and should be rectified sooner rather than later, one

Qazzoo reviews IDX feed winners and losers III

The Losers Listings Agents The General Public The real losers in the IDX debate are the listing agents that have worked hard on creating a book of business over the months or years. They have generated the reputation and cultivated

Qazzoo vs Google II

As discussed in a previous post Google, Bing and others are considered passive advertising and are based on the user selecting the advertisement of the local loan officer or real estate agent and then contacting that loan officer or real

Qazzoo reviews IDX feed winners and losers II

The Winners Syndicators Buyer brokers New agents Aggregators The big winners of syndicating real estate listings are the syndication sites themselves. Secondarily, buyer agents and new agents also benefit from the lead generation aspect of the advertising they are able

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