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No one knows exactly how much the real estate industry spends on lead generation as a whole. We do know that agents and brokers are spending over $100 million a year on marketing lead generation programs provided by the Zillow
It all depends on the individual. If the real estate agent wants to received blind leads that only have a phone number and maybe an email address, than passive advertising methods offered by sites like Zillow, Trulia and Realtor.com may
It is rare that during any mob thinking that all the mob benefits from the collective thinking. From the tulips to the California gold rush and the dotcom bubble when the mob travels in one direction the people that benefit
As we all know by now the pending merger of Zillow and Trulia was approved early this year. What does the merger mean to the average real estate agent? What can we learn from the past in order to determine
As discussed in a previous post Google, Bing and others are considered passive advertising and are based on the user selecting the advertisement of the local loan officer or real estate agent and then contacting that loan officer or real