Q A Z Z O O . C O M

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Three Tips To Grow Your Real Estate Business

1. Keep an eye on the shifting market There are three things all agents should know about the coming market shift: There’s a coming downward shift in the market. Because of this, it’s good to be honest with the information

Student Loan Debt and Home Ownership

Over the past year, the National Association of REALTORS® (NAR) has become increasingly concerned about the impact of student debt on homeownership and the overall economy. The U.S. currently has a student debt load of $1.3 trillion, which accounts for

Fundamentals Don’t Change, Master Them

Major League Baseball player and manager Dick Williams once said, “Playing without the fundamentals is like eating without a knife and fork. You make a mess.” The same could be said for real estate. Many agents start their real estate

How to Win More Listings and Convert More Home Buyers

How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a personal, local business. It may sound simple, and

Addressing the Elephant in the Room…Difficult Sellers

There’s nothing more frustrating as an agent than putting a lot of time, research and effort into a listing, only to have the seller insist on overpricing the home. Before you can get a seller to agree to a realistic

Home Decor and Design Trends You Might Be Missing Out On

Simply put, designer, author and TV personality Nate Berkus says your home should tell the story of who you are and be a collection of what you love. But since each of us has a unique story to tell, that

Best Pinterest Boards For Lead Generation

There are a number of ways to ensure that Pinterest will become an important place for real estate social media exposure. The first piece of advice is to be sure that your mindset is not on your real estate listings.

Increase Your Business From Facebook

Facebook has long been and continues to be the leading social media platform. Over the years we have seen a strong migration of real estate professionals joining the social network in search of a new, never-ending lead source. Unfortunately for

How To Increase Your Lead Pipeline

When it comes to generating real estate leads, as a general rule, the more people you can reach, the more successful your business will be. For this reason, the lead pipeline is a favorite sales approach for many real estate

Update Your Digital Self

Your digital presence is more important than ever, and now is the perfect time for some digital updates. Make sure that everything from your professional site to your social media is up to date. Here are four areas that you