Q A Z Z O O . C O M

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5 Examples of Real Estate Content

Are you a real estate professional? If so, how would you rate your online content strategy? Since the real estate industry is extremely competitive, it is critical to make ongoing efforts to make yourself discoverable online to help generate leads.

Social Media And Lead Generation

How many agents do you know who rely on social media to generate leads? It seems so easy—post a listing or an ad on Facebook and watch the leads flood in, right? Many transactional agents think so. They spend hours

How To Save Money During The Cold Winter Months

Tolerable Temps: When the household is sleeping turning down the thermostat 10 to 15 degrees for eight hours, you can save 5 to 15 percent a year on your heating bill. This is a savings of about 1 percent for each

3 Keys to Acquiring More Listings in a Low Inventory Market

1. Improve Your Attitude Sphere of influence, work ethic, salesmanship, and hustle are important if you want to succeed, but the most important quality agents need to have to increase their listings is attitude. In a low inventory marketplace, you

How To Build Your Business With Instagram

Instagram just passed the 400-million-user mark, and with the U.S. population spending an average of 1.7 hours on social media every day, this is a big deal for your business. Think you don’t need Instagram followers? Consider that 61 percent of

How To Convert Online Leads

Finding new prospects is the lifeblood of any real estate practice. Lead generation is one of the most profitable tasks you can factor into your schedule, especially in today’s market. But what happens after you capture new leads? Customized landing

How to Win More Listings and Convert More Home Buyers

How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a personal, local business. It may sound simple, and

Update Your Digital Self

Your digital presence is more important than ever, and now is the perfect time for some digital updates. Make sure that everything from your professional site to your social media is up to date. Here are four areas that you

3 Tips For Your Online Efforts To Be More Effective

Before the days of real estate portals and online visibility, real estate agents had to lug around large paper books that held that week’s available listings. During that time, geographic farming was the smart way to keep up with the

Making Digital Ads Work For You

It’s something we hear all the time from our clients and it’s  “Digital ads don’t work for me.” Our response is always “what do you want your ad to do?” And this often puzzles our clients. Because many real estate agents

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