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How To Build Your Business With Instagram

Instagram just passed the 400-million-user mark, and with the U.S. population spending an average of 1.7 hours on social media every day, this is a big deal for your business. Think you don’t need Instagram followers? Consider that 61 percent of

How To Increase Your Lead Pipeline

When it comes to generating real estate leads, as a general rule, the more people you can reach, the more successful your business will be. For this reason, the lead pipeline is a favorite sales approach for many real estate

Update Your Digital Self

Your digital presence is more important than ever, and now is the perfect time for some digital updates. Make sure that everything from your professional site to your social media is up to date. Here are four areas that you

Knowing Your Audience When Advertising Online

With the prevalence of technology, people across the world are spending an increasing amount of time online. Be it through computers, tablets, smartphones, or other devices, to be alive in 2016 means to be familiar with the internet. Marketing has

How To Connect With Millennials

The best way to connect with a client will always vary based on their preferences. But for those seasoned agents working to appeal to a millennial client, a lot can get lost in the age gap. Below are a handful

Ways To Stay Competitive During Spring

March Madness is here, but it’s not just the players getting competitive. Independent real estate agents and agency owners are competing for clients as spring – the most popular time to buy a house – springs into action. This time

Social Media Success In Three Steps

Are you trying to decide whether or not you should take the plunge into social media to promote your real estate business? A recent study shows that nearly 65 percent of American adults have social media accounts. Because of this,

Managing your presence online

Make sure you have a professional and current photo. If your client can’t recognize you from the picture on your business card or website, it’s probably time to get those new headshots. It’s also best to save the selfies for

Tips for maintaining the relationship long after the sale

Personalize To Be Recognized When you’re helping a buyer or renter locate their ideal property, it’s critical to find out as much as you can about the tenants themselves. Why exactly do they want a townhouse in Bed Stuy, Brooklyn?

Four Twitter Mistakes That Can Hold You Back

Are you terrible at Twitter? Because of its ability to connect you with more influencers than any other social network, Twitter is a platform you should be focusing on. Twitter is a “bigger pond,” but not as many people are