21 Feb
Why Is Pay Per Click Terrible?
The trouble with Pay-Per-Click advertising is the same problem with most types of passive advertising; it lacks any type of real filtration and relies on the other guy doing something. This is why PPC is not much different from outbound marketing
19 Feb
Who is better at Pay-Per-Click Advertising Google, Bing or Yahoo?
For my money I have always had more success with Google. Between Google’s click through traffic and conversion rates both being higher than any other source and the reach of Adsense which brings another dimension to Google that really cannot
15 Jan
Qazzoo vs Google III
This is the third of the three posts concerning Google, Bing and the rest of the advertising world. It is fair to say that Google has made advertising much more effective and increased the ROI over previous online advertising models
10 Jan
Qazzoo vs Google II
As discussed in a previous post Google, Bing and others are considered passive advertising and are based on the user selecting the advertisement of the local loan officer or real estate agent and then contacting that loan officer or real
30 Dec
Qazzoo Company Compares to Bing and Google
While the average click on a search engine runs an average of $1.24, the average cost to unlock a home buyers profile on Qazzoo runs less than $3.00. If the math is extrapolated, a single lead on a search engine
13 Feb
Google, Bing, Yahoo and the Future of Search
Bing has always been a wannabe Google but they seem to have taken some odd directions in their pursuit of the biggest dog on the block. They take negative swipes at Google announcing that their results are biased while they
