Q A Z Z O O . C O M

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Why Is Pay Per Click Terrible?

The trouble with Pay-Per-Click advertising is the same problem with most types of passive advertising; it lacks any type of real filtration and relies on the other guy doing something. This is why PPC is not much different from outbound marketing

Who is better at Pay-Per-Click Advertising Google, Bing or Yahoo?

For my money I have always had more success with Google. Between Google’s click through traffic and conversion rates both being higher than any other source and the reach of Adsense which brings another dimension to Google that really cannot

Qazzoo vs Google III

This is the third of the three posts concerning Google, Bing and the rest of the advertising world. It is fair to say that Google has made advertising much more effective and increased the ROI over previous online advertising models

Qazzoo vs Google II

As discussed in a previous post Google, Bing and others are considered passive advertising and are based on the user selecting the advertisement of the local loan officer or real estate agent and then contacting that loan officer or real

Qazzoo vs Google I

Unlike Google or Bing or any other search engine Qazzoo takes a step forward in the process. In fact Qazzoo takes a couple of steps forward. Ninety nine percent of all real estate professionals have to perform three separate steps

Qazzoo Company Compares to Bing and Google

While the average click on a search engine runs an average of $1.24, the average cost to unlock a home buyers profile on Qazzoo runs less than $3.00. If the math is extrapolated, a single lead on a search engine

We have seen it all by now, right? Wrong!

The advances that are taking place online are sometimes not seen as a one day occurrence. Shifts like Facebook come slower than that. They are small gradual changes that are brought to us from several different directions. Facebook wasn’t the

The Qazzoo Convergence Factor

A convergence of Ground Breaking social search and traditional methods of doing business Over the past year Qazzoo has been introducing the world of lead generation to a completely new system that allows the business owner or real estate professional

Google, Bing, Yahoo and the Future of Search

Bing has always been a wannabe Google but they seem to have taken some odd directions in their pursuit of the biggest dog on the block. They take negative swipes at Google announcing that their results are biased while they

The First Month of 2013

The first month of the year is always my favorite indicator of the next eleven months that follow the cold but foretelling month of January. In years past I have been able to predict the year after just the first

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