15 Jul
Talking and selling are often confused. Talking is like the news as there is no end to it. Selling is like watching a good movie. There is a beginning, a middle and an end. This is just the breakdown of the conversation to a structured and focused outcome. “Hi, how are you? What do you like in a home? and lets write an offer” are like “How are you? what is your dog’s name? and do you like to sail?” but are not the same. We tend to forget this the closer we are to the people and getting close to people is important.
This is not always the real estate professionals fault. Buyers and sellers want to feel like they know the person that they are working with. They don’t want to feel like they are cog in someone else’s wheel. They want to feel listened to and valued. It is our job to listen to them and hear their needs and wants. Then it is incumbent on us to guide them through the process that they want to travel with as much ease and certainty as possible. This requires that we stay focused on the final outcome while maintaining the caring and helpful relationship that we promised from the beginning.
The conversation should flow more easily when there is a direction. Let that direction lead to homes and their desire for a new one and everyone wins.
Matt Steinmuller is an experienced copywriter with a passion for great content, real estate, and fantasy football. He is a Towson University graduate with a degree in Marketing.
3 Comments
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Michael
March 6, 2015It is just so hard sometimes. Either we like the people we are talking to and don’t want to hurt their feelings or we just run into someone that is just so darn kind to others and we are compelled to reciprocate.
It is a lot better than having no one to talk to but it can lead everyone down the road of wasted time and unmet goals.
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Michael
February 26, 2015I agree but it is hard sometimes as everyone is different and they all have their own comfort level. When people say they treat everyone the same it makes me shiver as we need to treat everyone the way they want to be treated in order to achieve everyone’s goals.
Matt Steinmuller