20 Jan
Legacy leads are new to Qazzoo and could be the beginning of something really cool. The idea that each lead can be selected a total of four times is not always the case on Qazzoo. The more likely scenario is that a lead is selected once or twice and then is left to the side as more consumers come online to Qazzoo and create their own home buyer profile. This new home buyer profile is found on Qazzoo as a new lead and the early profile is called by one or two agents and then no follow-up is done. This is what happens every day. Not just on Qazzoo but on every lead generation and social media site. We are constantly focusing on the next thing and not focusing on what we have. It is the human condition.
Taking the human condition and turning it 180 degrees. The consumer is also looking for the next sales person to tell them that they can provide the house or the service or the financing that they are hoping to find. So we have two passing trains going at full speed in opposite directions. The best way we could think to slow the trains down and allow for people to be better served was to create the legacy lead program.
What is a legacy lead?
A legacy lead is one that has stayed online longer than most and have not been claimed the total of four times. If the lead has been claimed less than four times the “profile” is placed in the legacy lead section that you can reach from one of the two buttons on the front page. the legacy lead section allows you to claim leads free of cost. You are limited to the number of leads that are assigned to your package but they are free and you know they have not been contacted more than three times at a maximum. This is a great opportunity for you to claim a lead and have a conversation with a person who is looking to buy a house and see where they are in the process. Several things can happen that are good.
- The Buyer is in a better place to buy a home now and your timing was awesome.
- The Buyer is not sure if they want to buy a home after seeing what was on the market. Now the timing is different so what has recently come on the market? What changes have come in their income or savings?
- They changed their mind and signed another year lease on their apartment. No biggie. They are in your database and should be in your drip campaign, so keep them on the back burner and provide the services that they want, when they want them.
Please let me know if you would like to see any features on Qazzoo that are not available now!
Matt Steinmuller is an experienced copywriter with a passion for great content, real estate, and fantasy football. He is a Towson University graduate with a degree in Marketing.
6 Comments
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Brittany
February 4, 2014Great idea! I love working older leads plus they are a steal and I love myself a bargain.
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Michael Urbanski
February 11, 2014Brittany,
You know what they say you have to love yourself before you can learn to love others;-)
and who doesn’t love a bargain???
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Christopher
February 7, 2014I know this is a huge favor to ask, but would it be possible to put together a few trouble shooting videos or expand the FAQs? I hate calling in and asking for help just to find out its something i am doing wrong simply by not thinking it through. For example, the other day i was attempting to claim a lead off the notification system email and couldn’t get it to work, i later found after angerly calling customer service that it was due to my email program disabling links in emails by default…Sorry again for that.
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Michael Urbanski
February 11, 2014Christopher,
We are working on expanding that now. If you have any particular subject matters that interest you or you think might help others, please let me know? I can also be reached on 410-980-7922 or direct email Michael@Qazzoo.com
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Matt Steinmuller