Looking to make the most of your open houses? The following three tips can help up your open house game.
For REALTORS® who want to enhance the Open House experience for prospects and bolster their own system for capturing leads, Open Home Pro fits the bill. An excellent alternative to paper sign-in sheets, this free download offers users the ability to create a comprehensive digital experience for prospects through sign-in forms, photo displays, customized questions, and automated thank you messages.
No more wasted time trying to decipher handwritten sign-in sheets that offer little other than a name and email. Based on your customized questions, this innovative program will send you a list of leads who don’t have an agent or have a home to sell, or who are pre-approved for a mortgage. Open Home Pro also allows users to easily export collected data to a CSV file.
Handouts make great icebreakers and takeaways at any Open House, and Realtors Property Resource® (RPR®) makes it easy to create them. The real estate data platform offers REALTORS® several customizable reports perfectly suited for Open Houses. Start by offering an RPR Property Flyer. Branded with your name and contact info, the flyer offers just enough data about the property to give clients a solid understanding of its attributes, including photos and insights on how you came to the list price via comps.
Two of RPR’s flagship reports seen frequently at Open Houses are their Neighborhood and School Reports. The Neighborhood Report presents an in-depth portrait of the people who live in a target area, in addition to key economic and quality of life indicators. The report also includes median list and sales prices, listings and sales volumes, and per square foot pricing on sold homes. Similarly, RPR’s School Report report summarizes student populations, testing outcomes, parental reviews, and ratings about a public or private school. Must-have information for parents.
Here’s a tip: Print a few of these insightful reports to showcase on a kitchen table and when the supply dwindles, ask potential buyers for an email address. From that spot, use your tablet or phone to retrieve your saved reports from the RPR website and send it to the client in just a few quick clicks.
Another radically simple idea for converting leads to clients post-Open House is to create a homes by email campaign. Here agents can send newly listed homes to prospects via an automated delivery system offered through their MLS. When a home is listed that meets your client’s specific criteria (location, square footage, number of bedrooms, price), the listing is automatically delivered to the client, complete with your personalized greeting. This type of drip campaign will keep your client in the loop and requires little to no effort on your part.