27 Sep
The fact that the question that is most commonly asked by real estate agents is “Are online real estate leads a scam?” should not be a surprise. One reason is the lack of transparency that historically could be measured more simply. Print media is not digital, so it is much easier to touch and feel and check.
In the days of yore when newspapers ruled the real estate advertising world the advertiser’s phone rang or it didn’t. It was pretty simple.
But now the internet comes to town carrying with it some baggage from the things that didn’t work even with good intention.
We don’t really know what is real and what is not.
- Is the real estate lead sitting in your inbox a homebuyer?
- A Click Zombie with nothing better to do than waste your time?
- Or recently with Facebook, a bot?
Well only the internet knows for sure. Every lead generating platform has its potential for fraud or misuse. None are free of the Zombies that troll the web looking to waste your time, posing as real estate leads only to turn out to be an inquisitive teenager. The only solution for this issue appears to be to generate more leads and filter through them as fast as you can.
The problem with this generate more leads and filter faster approach can get pretty expensive really fast. So is it up to the real estate pro to become a real estate lead generation pro and that is a lot to ask from someone that already has a full time job. The keys are to use a mix of systems and platforms. Some that are old and trusted and some that are new. Jumping in whole hog into a new system can break the bank and leave the real estate pro wondering what happened. What doesn’t work why is pretty much down to a couple of variables:
[message type=”simple”]
- Where did the real estate lead come from? If it came from a source that is known to sell leads over and over again that is generally bad.
- Why did the person become a real estate lead? If the person was incentivized with a drawing or a coupon that is generally bad.
- Is the real estate lead local? Some lead generating platforms tell you where the buyer is shopping but not where they currently live. If they aren’t local it is generally bad.
[/message]
Matt Steinmuller is an experienced copywriter with a passion for great content, real estate, and fantasy football. He is a Towson University graduate with a degree in Marketing.
7 Comments
-
Reply
Vince
December 27, 2012There’s a lot to internet leads then just throwing money at a website to produce them for you. You really need to do your homework to find out who is reputable and take emotion out of the equation.
-
Reply
Michael
December 27, 2012It is odd isn’t it we want to think that we sell and or buy because of what we think but in fact we only think enough to justify our emotional purchasing.
-
Reply
margarita trugernanner
October 28, 2014Howdy! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s new to me. Anyways, I’m definitely delighted I found it and I’ll be bookmarking and checking back often!
-
Reply
julia killeen
November 5, 2014Greetings from Ohio! I’m bored to tears at work so I decided to check out your website on my iphone during lunch break. I enjoy the info you provide here and can’t wait to take a look when I get home. I’m surprised at how quick your blog loaded on my mobile…I’m not even using WIFI, just 3G…Anyways, fantastic site!
-
Reply
Cleta
November 13, 2014I know this site gives quality depending articles and additional data, is there any other website which gives such information in quality?
-
Reply
mckenzie
December 1, 2014I’m truly enjoying the design and layout of your website. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Outstanding work!
-
Reply
Loreta
February 11, 2015Creating a cool blog is no harder than creating wonderful content. You’ve done both very well. Congrats!
Matt Steinmuller