The fact that the question that is most commonly asked by real estate agents is “Are online real estate leads a scam?” should not be a surprise. One reason is the lack of transparency that historically could be measured more simply. Print media is not digital, so it is much easier to touch and feel and check.
In the days of yore when newspapers ruled the real estate advertising world the advertiser’s phone rang or it didn’t. It was pretty simple.
But now the internet comes to town carrying with it some baggage from the things that didn’t work even with good intention.
Well only the internet knows for sure. Every lead generating platform has its potential for fraud or misuse. None are free of the Zombies that troll the web looking to waste your time, posing as real estate leads only to turn out to be an inquisitive teenager. The only solution for this issue appears to be to generate more leads and filter through them as fast as you can.
The problem with this generate more leads and filter faster approach can get pretty expensive really fast. So is it up to the real estate pro to become a real estate lead generation pro and that is a lot to ask from someone that already has a full time job. The keys are to use a mix of systems and platforms. Some that are old and trusted and some that are new. Jumping in whole hog into a new system can break the bank and leave the real estate pro wondering what happened. What doesn’t work why is pretty much down to a couple of variables: