28 Sep
One reason internet real estate leads can be found to be less reliable than the old print media lead gen method is the very nature of the internet. It doesn’t matter what the platform the internet gives the public at large a great deal more power than they are used to.
Fake leads are generated by real people with nothing better to do than to play games online. It is not too different from doorbell ditch or making a crank call…but with less chance of getting caught.
This has less to do with the internet and more to do with the people using it. Whenever a new platform comes out people are curious and the curiosity shows itself with behavior that is not always conducive to getting the results one would hope for.
Other examples of this misleading online information includes but is not limited to:
- Online dating with misleading profiles that are only found out when the person shows up for a blind date 50 pounds heavier, smoking a cigarette with their five kids that they neglected to mention in their profile.
- Social media (facebook) where people pretend to be someone else. Is it facebooks’ fault when Scarlett Johansson turns out to be a guy from New Jersey with obsessive disorder?
- These are just some of the examples of people feeling empowered when we wish some of them were not so powered that it wastes our time. But such is the new media and until the entire populace grows out of the newest platforms or discovers new ones, real estate leads will be part of the overarching theme which is the freedom to waste your time has always been out there. The internet just allows for a little more of it.
Matt Steinmuller is an experienced copywriter with a passion for great content, real estate, and fantasy football. He is a Towson University graduate with a degree in Marketing.
5 Comments
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Tom Minch
October 2, 2012Michael, I can’t agree with you. It’s not about people have nothing better to do, it’s more about they are forced to fill a form to view listings.
Nevertheless, internet leads are very important in real estate, over 90% start their home search online.
It’s a numbers game, one needs to understand that internet leads are different from the “old school” leads. They are no better or worse, they just require different treatment.
How you convert online leads is what matters. Respond fast (5 min or less is a benchmark), provide relevant information and be consistent and very patient and in 6 months you will get results. Implementing a system is the only realistic way to organize your internet lead follow up and get closings from them.
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Anthony Keeling
October 2, 2012Some online Real Estate Leads are Scam but not all all. Theirs a lot of real estate provider which is real and provide good services and feedback. Like the one I’m using such ASLG System which provide my real estate business and 100% not scam.
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Michael
October 2, 2012Thanks Anthony I will check out ASLG system. It’s good to hear that you are having success. The point of my post which I may have missed making was that the internet is what we have and we need to share successes like you have done but we also need to remember that the internet will give us both good and bad and if we only focus on the bad we will wind up selling to family and friends and that is no way to build a consistent pipeline.
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Michael
October 2, 2012Tom, I could not agree more! Working the leads is the important part. I have been driving internet real estate leads for over a decade and have had tremendous success. What you touched on here that I will be sure to add to the follow up piece is that as real estate pros we need to develop systems that allow us to cut through the noise and work on the best leads and the only way to do that is to generate more leads than we might think. Thanks for taking the time to add your valuable insight!
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Matt Steinmuller