Qazzoo News Seeks to Transform Real Estate Industry Lead Generation
Reverse Search Engine Makes Searching, Selecting, Connecting People to Businesses More Transparent; Efficient

ANNAPOLIS, Md., May 22, 2012, a new startup service, is looking to make the lead generation for businesses more transparent by reversing the way local businesses connect with potential customers. is the world's first consumer created reverse search engine, where consumers create profiles in order to request the products and services they want and local businesses are then able to search for local consumers they believe they can help.

"The reception since last weeks launch at the National Association of Realtors conference has been fantastic," said CEO Michael Urbanski of the product's launch at the conference. "The real estate community is embracing the idea of self-empowerment. At times there were real estate pros from all over the country lined up three and four people deep, waiting for their turn to search for potential home sellers and buyers in their local area." Website traffic has doubled every day since the launch last Wednesday. removes the hurdles of online business generation by allowing real estate professionals to search, select, and directly connect with consumers with whom they have a matching product or service.

The site currently focuses on developing relationships for all facets of the real estate industry, including real estate agents, loan and mortgage companies, and credit repair services, offering a win-win for consumers and local businesses alike.

Consumers create free profiles that include information about their location and the homes or properties they want. Consumers can choose how much information they share, and can modify or remove their profile at any time. The more detail consumers include in their profiles, the higher their profiles appear in the search results.

Conversely, local real estate agents and businesses using can quickly and easily search consumer profiles that fit their particular criteria. Businesses can then view in-depth information about each profile for free, and connect with them by claiming "shares" of that user's profile. received several commitments to syndicate its search results to nearly 1,000 real estate websites during the two day convention.

"Lead generation in real estate can be problematic as agents don't always know where their consumer information comes from, or even how qualified the leads are," says CEO Michael Urbanski. "With, we take a completely different approach to creating real business opportunities. We allow local real estate professionals to see exactly what the consumer wants, allowing them to better qualify the consumer and then claim the consumer's profile to connect with them. There are no surprises, just people connecting with people with common interests and goals."

To prevent businesses from spamming consumers, user profiles are broken up into a system of "shares," which limits the number of businesses who can contact them. This ensures businesses provide highly relevant offers and prevents consumers from receiving extraneous offers unrelated to their needs.

"When you boil it all down, everything is lead generation. The real estate industry is no different from SEO, PPC, and Daily Deal sites. Qazzoo has simplified the process by providing an open, direct approach for both consumers and merchants. The platform is powered by the consumer, and is open to everyone to connect with each other without all the superfluous smoke and mirrors, technology and expense of traditional online advertising," says Urbanski.

Due to its growing success, expects to expand to other industries in the coming months. The company plans to roll out its next vertical in the first quarter of 2013.


Designed to improve the online experience for consumers and small businesses, Qazzoo is a consumer powered search engine that connects consumers with local merchants. Qazzoo was designed to bring purpose to online search in order to save time, money and energy for both consumers and merchants.

Qazzoo was created by several of the key executives of Heavy Hammer, developers of the patented MIMIAN software for geographically-focused network advertising. Based out of Annapolis, Maryland, Heavy Hammer holds an extensive portfolio of geo-targeted patents online and has a number of other patents relating to online software and business generation.

Pat. 7,813,958

Additional Patents Pending

Qazzoo, Internet Services, Annapolis, MD
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