How to Tell Your Real Estate Story with a Blog

Do you have a blog page on your real estate website? Many people are surprised to learn that there are several benefits to blogging. One of the most notable advantages is that it improves the search engine optimization of your website, which helps drive more online traffic. While there are several benefits to blogging, many real estate professionals are hesitant to blog simply because they are unsure of what to write about. An excellent topic to cover throughout your blog is your career in real estate. Continue reading and learn how you can tell your real estate story with your blog. 

How did you start working in real estate?

The more your potential clients know about you, the more likely they are to trust you as their agent. People seek to hire professionals that they trust, not agents who are just trying to sell them on a home as quickly as possible. A great way to develop a rapport with potential clients is to share your backstory with them. What made you interested in this field? What kind of training did you have? 

What are your best success stories?

Success stories are excellent for providing both home buyers and sellers with reassurance that they are working with a professional. Never be afraid to share success stories within a blog post. For example, you can discuss an instance when you were able to sell a home in a specific location or when you were able to match a buyer with the exact home of their dreams.

What separates you from the competition?

Real estate continues to be one of the most competitive industries in America. In 2018, the National Association of Realtors reported that there are 1.3 million realtors in the country. To stand out from the crowd, real estate professionals and businesses use a variety of marketing tactics to proclaim why buyers and sellers should choose to work with them. If you decide to write a blog post about your career in real estate, try to incorporate content on what separates you from others in the industry.