Due to the outbreak of COVID-19, people are being asked to stay at home and avoid large gatherings. Real estate agents across the country are changing their approach to assist homebuyers and sellers from remote settings. If you are a real estate agent, here are some steps you can take to make the most of your time working from home.
Invest in your web presence.
During this time of uncertainty, people are still searching for homes online. With so many homebuyers now staying home, now could be a great time for you to build your web presence by running paid ads to help you to generate new business. Even if many of these interested buyers are holding off buying for a while, it is an excellent way to grow your pipeline of leads.
Maintain your social media presence.
An effective way to advertise products or services online is through the usage of social media platforms. Real estate agents should take advantage of social media marketing to generate buyer and seller leads. Facebook allows businesses to track the reach of their advertisements and posts to their target audience. Instagram is another social media giant in 2020 and is the ideal platform for sharing images and videos. Although people are practicing social distancing, homebuyers are still actively scrolling through their social media feeds.
Contact potential clients.
Even though buyers and sellers are self-quarantining themselves, you can still contact these individuals over the phone. You could argue that these individuals may be more responsive during this time. The COVID-19 pandemic should not stop you from reaching out to people over the phone and by email.