That is all about the ability to communicate a bigger picture and sell them on the need to be part of the bigger picture. Still some people won’t care and they should leave so that someone with better vision can be brought on board.
Most people want to be part of something larger than themselves. This what we need to communicate to them.
The bigger picture includes the future for not only themselves but for the team as a whole. What are your goals? Tell them, right them on a big board if you have too. But they need to know them.