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Remember to sell what people are buying.

Too often we get caught up in what we have or want to sell instead of selling what is selling today. For some reason as humans our homebuyers want what isn’t on the market. If you don’t believe me show your next potential homebuyer a house that is not on the market and I promise they will want it. Hey, what can I say we are Americans!

So how can we have this phenomenon work to our advantage? The answer is rarity. Foreclosures represent perceived rarity, so if you are looking for how to find homebuyers, I would suggest either dipping your foot in or completely submersing yourself in foreclosures. For the last several years foreclosure homes have been the hottest segment of the market. Even if you don’t sell an actual foreclosure, you will discover how to find homebuyers and create a pot load of leads that you can convert into a sale of a traditional resell or whatever it is that you have on your cart.  Who knows you might sell the foreclosure after all but does it really matter? Finding people with a need and meeting that need is our job. So, if you’re looking for how to find homebuyers, try advertising foreclosures and measure the results. You should find that your lead generated per dollar/time investment is much higher than traditional re-sales.

Foreclosures have indeed been hot in the last 4 to 5 years and this does not show any signs of slowing. As banks and lending institutions are trying to liquidate their inventory of foreclosures they are doing so at a slow and steady pace in order to not overwhelm the marketplace. They are looking for different ways to find homebuyers to purchase their list of foreclosures and you are looking to sell homes and homebuyers are looking to get as much for their dollar as they can. This triangulation is how some of the best Real Estate agents have discovered how to find homebuyers. As this market continues to generate a steady flow of foreclosures you will be able to reap the rewards for years to come.

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