We have covered what is a good URL and what to offer the potential homebuyer on your front page. To go further down the path of navigation and what makes a site easy to use we need to remember the single biggest tip in this series “Don’t make the homebuyer have to think” this is another way of saying “make your site intuitive”. Intuitive is defined as “Using or based on what one feels to be true even without conscious reasoning; instinctive”
This means that as the homebuyer hits your front page they instinctively know what to do and do not have to scan the entire site to get to where they want to go. And where they want to go is to the properties that are on your site. We too often are looking for how to find homebuyers instead of having the ones that have found us feel more at ease once they hit our site. In order to make your site intuitive try offering what they want, and make it easier to get to by offering it several different ways. This repetition does not have to be completely obvious to the homebuyer if you use a little creativity. “Home Search” in the top left “Homes in your area” in the middle of the screen and “Homes for Sale” in the lower left side of the tool bar are all good places to provide the homebuyer with what they are looking for without repeating the same text.
The best part of the repetition model of navigation is that even when the same homebuyer clicks on a different button than they did before they get to the same place and that makes them feel smart and that is a good feeling which makes them want to use your site. How to find homebuyers should be called how to keep the homebuyers you already have and you can use this repetition to your advantage with whatever you want the homebuyer to do as long as it is also what they want to do. The idea of repetition does not have to be limited to searching for homes only; you can also use it with getting to your contact form or for prompting them to call your phone. The idea is to use the 3, 2, 1 model by asking the thing you want most three times, the thing you want secondarily twice and only offering links that don’t get you what you want once.