As previously discussed once you get your TLD (top level domain) or URL (universal resource locator) you need to focus on the efficiency of the site and what you need the site to do. Because this post is directed at real estate agents does not preclude loan officers from benefiting as well. So if you are a loan officer and you are also asking how to find homebuyers I assure you that this post will also help you.
With stellar URL in hand you now need to create the most fluid navigation possible so that the potential homebuyer is able to get the information that they want without having to think. This is key so I will repeat it. You don’t want the homebuyer to have to think. This does not mean they are stupid or that they are not computer savvy. It means that if the navigation process is intuitive enough the user/homebuyer will naturally travel down the path that creates the highest number of leads per visitor possible. Below are some simple rules of thumb that you can test your existing site against and see if it passes the intuitive test.