Q A Z Z O O . C O M

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Fundamentals Don’t Change, Master Them

Major League Baseball player and manager Dick Williams once said, “Playing without the fundamentals is like eating without a knife and fork. You make a mess.” The same could be said for real estate. Many agents start their real estate

How to Win More Listings and Convert More Home Buyers

How do you win more listings and convert more buyers? First, develop a brand identity, separate your personal from your professional life on Facebook and remember that real estate is still a personal, local business. It may sound simple, and

Home Decor and Design Trends You Might Be Missing Out On

Simply put, designer, author and TV personality Nate Berkus says your home should tell the story of who you are and be a collection of what you love. But since each of us has a unique story to tell, that

Increase Your Business From Facebook

Facebook has long been and continues to be the leading social media platform. Over the years we have seen a strong migration of real estate professionals joining the social network in search of a new, never-ending lead source. Unfortunately for

How To Increase Your Lead Pipeline

When it comes to generating real estate leads, as a general rule, the more people you can reach, the more successful your business will be. For this reason, the lead pipeline is a favorite sales approach for many real estate

Using Social Media To Expand Your Client Base

Today’s buyer will search online at some point during the buying process. When they do, it’s crucial that your business and contact information show up at the top of the search results. Many people think that this can cost thousands

The Key To Establishing Mutual Expectations

A successful buyer experience can be traced back to a straightforward REALTOR®-buyer initial consultation. Here, the whole home buying journey is launched from a mutual set of realistic expectations based on input from both parties, but it’s up to the

Generate More Seller Leads This Summer

Real estate professionals are in the business of selling and, because of this, generating leads is the lifeblood of a successful career. When it comes to generating new leads, the more people you can reach, the more successful you will

Knowing Your Audience When Advertising Online

With the prevalence of technology, people across the world are spending an increasing amount of time online. Be it through computers, tablets, smartphones, or other devices, to be alive in 2016 means to be familiar with the internet. Marketing has

Get The Most Out Of Your Open Houses

Looking to make the most of your open houses? The following three tips can help up your open house game. Digitize For REALTORS® who want to enhance the Open House experience for prospects and bolster their own system for capturing