06 Feb
One way to find home buyers is to look on Qazzoo and bypass all of the advertising and get right to what you want which is people that want to buy homes in your area. Add your Zip code to the search bar and hit go. You don’t have to be a Real Estate professional to use Qazzoo even though most of our members are professionals. If you have a house to sell and want to find buyers, do a quick search on Qazzoo and see all the home buyers that are online today and receive emails from buyers as they are added every day.
If you are thinking of buying or selling a home in 2013 there are some stats that you can depend on and that will work to your advantage. Qazzoo surveys thousands of homebuyers and sellers every month and report the results so that the real estate community can benefit from knowing what others are doing and feeling about the market.
First things first….2013 is going to be a stellar year for buyers in almost every market and sellers are starting to see their Real Estate investments pay off more with each passing month. Recently in Washington DC a home that was put on the market under 500k was sold for north of 700k and had as many as 100 offers on it.
Why does this mean anything to you if you are not in DC?
The strategy was simple, the owners put the home on the market under the appraised value and marketed the heck out of it. This is how to generate interest from a number of different potential home buyers. You need at least two Real Estate leads to create a sellers market and find at least two potential buyers that want to buy your home. A market of one is never a positive.Because the strategy used was very effective and is worth consideration by anyone thinking of home selling their home.
After all, your home is only worth what someone else is willing to pay. It doesn’t matter what price the home across the street is on the market for. It doesn’t matter how much you paid for the home. It only matters what someone else is willing to pay and the best way to find that out is to find two or more buyers and have them bid against each other.
The DC property reviewed above received over 100 bids but the agent involved with the sale never says how many buyers those 100+ bids represented. It is nearly a guarantee that there were not 100 buyers. It is far more likely that 3 or 4 buyers were bidding against each other and that the Real Estate agent was a master orchestrator of the sales process.
There are auction companies that specialize in this sort of sale but your local realtor can also exercise this tactic. This strategy has its down side which we will cover in a follow up post as well as some safety measures that you can put into place to ensure that you are not left with a transaction that doesn’t meet your expectations.
Matt Steinmuller is an experienced copywriter with a passion for great content, real estate, and fantasy football. He is a Towson University graduate with a degree in Marketing.
8 Comments
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Anthony
February 6, 2013I just started using this service. so far…a lot of disconnected numbers and people who say they are not looking or already purchased.
Hope its just a fluke!-
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Michael
February 7, 2013Anthony,
As a former real estate professional myself I can appreciate your concerns. Regarding disconnected numbers: That is the reason we have adopted the practice of using a “Flag Feature” that provides a refund for all credits spent on profiles that you claim that have contact information that is invalid. The Qazzoo filters remove most of the bogus information before the profile hits the Qazzoo database, but things do slip through every now and then as we continue to improve the filters. When you get a bad number or email please do not hesitate flagging the profile as this will also help us clean out any bogus data and keep someone else from making the same mistake?
Regarding the buyers that indicate that they are not looking: I found that by asking them “If I found you your dream home for the perfect price would you want to buy it?” works wonders by removing the false belief that you are there to sell them something they don’t want. This is the single most common complaint from home buyers. Agents don’t listen to them. Try asking that question to your next potential home buyer and see how they react when you follow up with “Could you describe your dream home?”
It always worked for me and I hope that it works for you too.
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Vince
February 7, 2013I think more and more people will be using this approach to selling their homes. As far as shopping for buyers, bogus information, while certainly not totally unexpected online, is in great need of a remedy whereby an agent doesn’t feel like their money is going down a black whole. This Qazzoo flagging process is a big step in the direction of giving people more bang for their buck.
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Ryan
February 8, 2013While this strategy seems very risky, I can see where the payoffs could be. Also the potential to get a house well below the price of homes in the area could be a huge draw for potential home buyers. I can see this becoming an upcoming trend people will love!
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Michael
April 12, 2013Back to my romantic relationship metaphor, my wife has a friend who likes to say “Trendy gets you laid” and honestly with the amount of white three piece suits sold in the 70’s…I would have to agree;-)
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Dave
February 21, 2013Anthony,
You said that the people would say “they are not looking or already purchased.” Well that is not always the truth because they have already indicated that they are interested in real estate and the goal for a real estate professional like yourself is to make sure that when they need help with real estate, it is you they contact first. Most of the data is indicating that 2013 is going to be banner year for real estate and competition for clients is only going to get tougher. If you want to take advantage of the up and coming boom you are going to need a way to make a connection with those who need your services.-
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Michael
February 21, 2013David,
I agree with you on several points but one sticks out more than any other. I think what the subject that you were communicating that I picked up on is one of timing. I too often relate everything to romantic relationships but as we are all familiar with them it is easier for me.
Romantic relationships like the relationship between a home buyer and an agent is all about the timing. You can meet a member of the opposite sex and fall completely in love over a cocktail only to discover that she is already married or is moving the next day. This timing issue can work to your advantage too. The key is that “You” have to be available and willing when they are. I never let anyone off the phone without asking them if it would be OK if I keep up with them if anything comes up.And this way I keep myself available. There is no such thing as someone who is not interested in buying a home or a car or a pair of boots. It is all about timing and your approach. “No” means “Maybe” and “Maybe” means “Yes”
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Matt Steinmuller