In short “No”
Not only do banner ads have less targeting than CPC ads but they can be completely overlooked by the page-viewer while the advertiser is generally charged based on how many times the advertisement appears on someone’s browser (Impressions). This doesn’t mean that anyone has ever seen it or that they cared about it or anything other than the server of the banner is interested in making as much revenue as possible from your campaign. This is the same trap that most of the defunct online portals laid out in the 90’s to print their own cash and that eventually lead to the internet bubble. Why this advertising model is still available is a mystery to me and whenever I see one I want to refresh my page just to end the pain earlier for the unwitting advertiser that was sold this pig in a poke.
Interesting point. If I see a banner ad that appeals to my specific interest, I am more likely to click on it as opposed to some item that I have absolutely no interest in (no matter how pretty the girl is marketing it.
Let’s face it. Punching the monkey was fun…the first 10 times!
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