According to the 2013 National Association of REALTORS® Profile of Home Buyers and Sellers, 45 percent of buyers used open houses as a key part of their home search. Facts from the NAR surveys to home buyers say almost half of all home buyers are going to attend an open house. If they do manage to connect with a real estate professional and begin working with them, you lose out if you ignore this segment. Also, those in the neighborhood who are considering selling will likely come to your open to check out the competition.
Unfortunately, many agents don’t know how to hold an effective open house designed for conversion, so many opens turn into lost opportunities. When hosted properly, open houses are a very effective way to promote your seller’s listings while generating new business opportunities for yourself.
These are compelling reasons to conduct an open house. But it’s an investment in time—in staging the open, sitting through several hours there and then following up with consumers in various stages of a moving decision. The intent of this guide is to help make this investment pay off—and give you back a return on your time investment.
Being prepared in advance for your open houses is the key to success.
Planning for successful opens begins on Monday, not Friday. By following these tips and preparing well in advance, you’ll be able to turn your next open house from a lost opportunity into a lead-generating event.
In order to get the tools that’ll help you convert walk-ins and a free 8-tips guide for to holding a successful open house, download a free copy of the Top Producer Market Snapshot.