3 Tips for Starting a Blog on Your Real Estate Website

Blogging continues to be an excellent way for businesses to drive traffic to their websites. A blog page may be exactly what you need to attract new business. If you are new to blogging, here are a few tips for getting started.

Create a content calendar

It is easy to fall off track when it comes to your blog. Most individuals working in real estate have busy schedules and can’t always find the time to sit down and write a blog post. To combat that, try creating a content calendar ahead of time so that you have content posted regularly. Also, you may want to try writing some of your blogs ahead of time and bank them until the days you want to post them. There are also a variety of social media tools (ex: Hootsuite) that you can use to schedule posts in advance to make your life a little easier. 

Consider which topics to cover

Do you know what you want to blog about? There are a variety of places where you can look for inspiration. Consider the questions that you regularly receive from your clients. For example, homebuyers often ask specific questions about the home buying process. Next, consider blogging about upcoming events, industry-related news, and updates about your services.  

Understand its a process

You are not going to become an expert at blogging overnight, in a week, or even in a month. It is a learning process that will take some time. After blogging for a couple of months, take a look at Google analytics, as well as social media engagement. This information will allow you to determine what has and hasn’t been working. For example, you may realize that you aren’t receiving clicks on blogs about a particular topic, and you will be able to readjust going forward.