Real estate agents are becoming more reliant on social media as part of their marketing strategy every year. Social media channels can be excellent tools for an agent looking to connect with buyers and sellers. If you come to realize that your social media efforts are not proving to be fruitful, keep reading, and discover a few common slip-ups that could be hindering your marketing strategy.
Your posts are only about real estate
The best way to grow your social media following is through excellent content. While it is essential to post primarily about real estate, you want to diversify your social media content to appeal to a wide range of users. Keep in mind that not all of your social media followers are looking to buy or sell a home. With this, be sure that you mix in posts about the local communities. For example, it is beneficial to craft social posts about upcoming events in the areas that you service.
You are not using multiple platforms
There are a variety of social media platforms available today. The social media giants include Facebook, Twitter, and Twitter. However, you do not want to forget about YouTube, Pinterest, Instagram, and LinkedIn. It is important to use multiple channels to reach the highest number of people possible with all your social media content.
You do not have a plan of attack
Do you have a plan when it comes to your social media posting? It is important to strategize when it comes to your content to ensure that you have quality content being posted at the right times. Many agents will even schedule their social media posts a month in advance. By doing so, they can reap the benefits of social media and focus their attention on taking care of their business.