Social media can help grow your real estate business. After creating business profiles for your social media accounts, you need to create a posting strategy to maintain an active presence. The issue that many real estate businesses run into is that they are unsure what kinds of things to post. If you want to make the most out of your social media, you should be posting quality at least once a day. However, you do not want to sacrifice quality for quantity when it comes to your posting strategy. If you are struggling to come up with content ideas for social media, here are three ideas to get you started.
Blogging is a great way to drive traffic to your website. Every time you post a blog to your site, it should be aggregated across your social media. This will extend your reach and allow you to connect with a higher number of buyers or sellers. There are tools available that enable you to schedule your social posts ahead of time, so you do not need to log into your social accounts every time you need to make a post.
Have you been sharing your home listings on social media? One of the benefits of posting listings on social is because users who come across your posts can reshare them with their friends/followers. Many buyers use social media to aid them in their home search, so sharing your home listings is a good idea.
One of the best ways to generate buzz about upcoming events (ex: open houses) is to post about them on social media. Leading up to the event, demonstrate your excitement by sharing details about it. You can create several posts on social media about just one event.