Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are some of the most powerful digital marketing tools available today. If you are looking to grow your online presence, social media is an excellent starting point. In a competitive industry like real estate, agents need to maintain an active presence online. Today, many agents will share a variety of content across their various social media pages, which often includes home listings, home buying/selling tips, success stories, and information about themselves. While it is easy to share content on social media, you want to be careful because it is possible to share counterproductive content. Read on and discover a few common mistakes real estate agents make when sharing content on social media.
The vast majority of social media users are not going to pull out their credit cards to read one article online. With this, it is generally in your best interest to avoid sharing articles that lead to subscription-based content that will be blocked to the majority of your social media followers. This will only frustrate your followers and make them less likely to click on your future posts.
In the vast majority of cases, it is in your best interest to avoid sharing your competitors’ links. While it may be tempting to share a useful piece of content, you don’t want to risk promoting one of your competitors who offer similar services to you. While it is a good idea to share article links from experts in the industry, you don’t want to share the content of individuals who work in the same markets as you.
While it is beneficial to share content over social media regularly, you certainly do not want to overdo it. One of the best ways to remain consistent is to create an editorial calendar to stay on track with your posts. It is crucial to find works best for you, meaning that you can upload content when it fits in with your schedule.