Summer sales and getting real estate leads to commit their time to you so that you can make their desires come to fruition are not easy. You need to have a plan to make sure that your time is most productive and you generate sales from the leads that you are working. Even if people don’t mean to, they get pulled off course by friends and family and it is up to you to help them fight these temptations to the best of your ability. We work for them but we can’t let them work us.
Summertime is notoriously a difficult time to get people to commit to anything that his not recreational in nature. Seriously if you live in a cold weather climate and worked all week, would you want to drive around on your weekends looking at homes or would you rather be running around outside like a prison escapee?
I will tell you that I look forward to summer all winter and when the weather breaks it is hard to lock me into anything that does not include a large body of water. I have not spent any time behind bars but for me, snow and winter weather is pretty much the same thing. So how could someone get someone like me to stay committed to a weekend of looking at homes?
Here’s a couple of ways to overcome the potential of cancelled appointments:
These work in all-weather conditions but as the hot summer sun warms our shoulders it is a little more important to have a strategy that keeps you from spending the whole weekend waiting for appointments that don’t materialize.
Happy summer and happy selling.
I like the adding value to the appointment part. This advice can be used in not just real estate when comes to setting appointments and being aware of the time of year you’re currently in.
The value added on the checkup phone call is not stated as strongly as I would have liked. I didn’t want to beat a dead horse but that simple added teaser is so helpful as people will often drive by homes before the appointment and begin discounting them without telling you. Meanwhile you are left in the dark. The teaser property which does not include an address removes the temptation to cancel last minute.